 |
| 5 Digital Marketing Basics You Should Know in 2019 |
Digital marketing consists of a lot of strategies. In fact, it's a comprehensive way to do different types of marketing activities across different platforms over the Internet. These methods are regularly upgraded with the advent of new technologies worldwide. Therefore, digital marketing has grown dramatically over the last few years. If you're new to this area, you may want to read the basics of digital marketing described below.
1. Investment in Artificial Learning and Artificial Intelligence (AI)
First of all, artificial intelligence (AI) will be very common in the coming years. Automated learning is another important part of digital marketing.
In the near future, social media programs will play a major role in communicating with potential customers. Therefore, you may want to give greater importance to social media if you want to communicate with your customers effectively. According to experts, about 85% of customers will interact with robots to get the information they need.
2. Share your videos on social media sites
In 2019, be sure to share your business videos across different social media platforms. Unlike images or written content, good video is more effective in attracting visitor attention. This is really important if you are marketing on leading platforms like Twitter, YouTube, Instagram or Facebook.
According to the latest research, 80% of people love watching videos online. They do not want to read articles or blog posts too much.
3. Optimize your mobile sites
In 2019, you must focus your marketing strategies on mobile phone technology as well. According to the latest Google algorithm, your site must be optimized for mobile phones or you may be penalized by Google.
At present, mobile phones are one of the most popular devices around the world. New Year mobile video consumption will grow by up to 30%. On the other hand, demand for desktop and notebook computers will continue to decline.
4. Consider mobile applications
In the digital marketing world, mobile technology is the latest innovation. In fact, it's one of the most effective digital marketing tools in here and now.
With the help of this cellular technology, you can compete with your competitors to stay in this area. Without a doubt, if you have a mobile-responsive website, you can grow your business a lot.
Therefore, you may want to take advantage of mobile applications as well. One such application is Whatsapp business. According to the source, mobile applications have achieved 88 billion dollars in recent years.
5. Focus on customer experience
For your business, customers play the same role that your blood plays in your body. Therefore, it is important to work on the consumer experience. This will help you increase your sales over time.
If your customers are satisfied with your products or service, they will continue to return for more information.
So, these are tips that you might want to consider improving your digital marketing campaigns in 2019.
DSDM is an ideal resource if you are interested in digital marketing training in West Delhi. You can check their courses on DSDM.in.