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| 6 Easy Ways To Improve The Credibility Of Your Website |
The credibility of a website is a key factor that any small employer can not ignore because it affects sales and customer engagement.
Without a trusted and trusted site, you can:
- Maximize your sales.
- Effective interaction with your customers.
- Communicate your value to potential customers,
- It becomes difficult and limited.
- Think about your own experiences shopping online.
What are some of the main reasons for abandoning your online shopping cart?
- The payment gateway on the Internet was not safe.
- Postage or shipping where not disclosed until near the end of the transaction was very expensive.
- There is no physical address that you can easily find on the site.
- Customer service phone numbers and e-mail addresses are difficult to find.
- The site's "return policy" did not exist or was difficult to find.
- The above is just some of the reasons why web visitors are abandoning their shopping cart. If a potential customer does not think he or she is dealing with a professional and reliable service provider, they probably will not complete the online transaction.
How to enhance the credibility of your website
1. Easy access to customer service
Make sure it's easy for people to communicate with you through your website. Remember that customers want to have customer support options. For example:
- Phone support
- Email support
- Live chat online
Making it easy for your customers to contact you means that they can quickly ask a question about your product or service. This makes it more likely to make a purchase because it helps them feel more secure knowing that they can contact them easily if they have a problem.
2. Include your contact details
Put your contact details on your website. Sounds simple is not it? You will be surprised how many sites do not! At a minimum, you must include your phone, email and physical address even if it is a mailbox. Often when we can not find contact information on a website, we immediately wonder if they are hiding something or why they are blocking this information.
Links to social media platforms like Facebook, LinkedIn, YouTube, or Instagram are also useful in building credibility because they show that businesses are trading and promoting themselves on many platforms.
3. Reviews and customer testimonials
Google reviews, Facebook reviews, and customer testimonials help create a greater level of social directory. This helps build credibility for your brand and your website. If you do not add these social icons to your website, I suggest that you do so.
4. Logos and security badges
Are you a certified service provider? Do you have a CPA or other recognized qualification? If so, be sure to add these logos to your website. Including logos of institutes or well-known industrial bodies can help enhance the credibility of your website.
If you run a company that relies on a product and sells online, security badges may also be very useful. If customers know that their transactions online will be safe, they are more likely to provide their credit card details.
5. Articles and press
6. About Us Page
The "About Us" page filled with information that lists credentials and experience is also a great way to increase credibility. After the Home page, the About Us page on the website is one of the most visited pages. So, if you can update, go to it.
Take action - mostly easy to implement
Most of all, many of the above suggestions are easy to implement, so it takes some time to review your website and assess whether there are any opportunities to improve it.
Remember with the right knowledge and can-do attitude, you can make the necessary changes to help develop your business. If you're not sure what to do or need some help, consider asking for help from a qualified marketing consultant.